TK Maxx
Proposed Digital Marketing Campaign
Objective
Boost brand awareness, website traffic (+15%), and social engagement (+10%)
Target Audience
Fashion-conscious bargain hunters (63% female, aged 25-34)
Unique Angle
Gamified “Easter Egg Hunt” blending online/offline experiences
(Image generated by ChatGPT 4.0)
Key Strategies
Virtual Treasure Hunt: Website gamification with leaderboards
Influencer & Paid Ads: Instagram/Facebook/TikTok ads + fashion influencer partnerships
VR Integration: In-store VR navigation to replicate “treasure hunt” experience
SEO/SEM: Optimized search ads and organic traffic
Customer Journey Enhancement
Awareness: Social media teasers & SEM ads
Engagement: Interactive microsite + VR product discovery
Conversion: Personalized email reminders & discounts
Loyalty: UGC sharing rewards & post-campaign surveys
Offline Synergy
QR code mascots in stores
Easter-themed VR events (March 23–31)
Circular promotions (e.g., “Play VR → Get Discount → Repurchase”)
