Social Media
When I started at ExpatInsure, I was eager to understand how social media could truly transform a brand’s presence. I found myself completely immersed in developing strategies that would make our digital platforms come alive. By experimenting with different content approaches and closely monitoring audience reactions, I managed to increase our followers and boost engagement. It wasn’t just about numbers – it was about creating meaningful connections. Each post, each interaction became an opportunity to tell our brand’s story and reach out to the expat community in a way that felt genuine and personal.
Producing videos was like telling a story, something I’ve always been passionate about. I took on the challenge of creating over 30 short videos, handling everything from writing the script to filming and editing. Each video was more than just content; it was a chance to break down complex insurance concepts into something relatable. I remember spending hours crafting narratives that would resonate with our audience, thinking about how to make insurance feel less intimidating and more approachable. It was about transforming technical information into human stories that could connect and inspire.
Video Production
Meta Ads
My work with Meta ads was truly an adventure in digital marketing. I saw each ad as an opportunity to pioneer something unique. By securing creative partnerships with influencers in expat communities, I wasn’t just running ads, I was building bridges. The goal was always to generate quality leads, and I managed to generate leads through carefully crafted campaigns. It wasn’t about overwhelming people with information, but about creating targeted, meaningful interactions that could genuinely help people understand their insurance needs.